“Be the change you want to see.”

Jarette Petzer saw a need to embody the above quote, and as such he created the #ImStaying Facebook page in September 2019. His vision was centred around the notion that embracing inclusive positivity and upliftment could alter the narrative in South Africa, impacting social behaviour and leading to effective, tangible change.

The barrage of negativity surrounding South Africa in the media has had minimal pushback, with little being done to show the other side. #ImStaying took up the baton to try and turn the tide. #ImStaying sought to drive positive change through Good Thoughts, Good Words and Good Deeds.

The need for such a platform was evident as ordinary South Africans from all walks of life began to engage with one another, sharing stories and inspiring their fellow citizens. The platform fostered better understanding of our differences and celebrated that which we have in common, leading to positive change initiatives and action being taken by its members.


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